Soft Services Denim Carryall
Daily All-Purpose Wear
- 14 oz denim
- 19”x14”x6”
- custom designed
This meticulously crafted bag commemorates five years of distinguished service, and was designed to reflect a mantra that grounds Soft Services: Everything Can Be Different. Offered in 14 oz stonewashed denim woven to traditional workwear standards, this workhorse textile comes with a proud history of service to bodies seeking reliable performance and durability, beloved for its ability to mold itself to individual forms with repeated use. Sized as a minimalist weekender and/or maximalist day bag suited to all daily purposes. Limited run of 200.
Each Carryall includes a Utility Keychain Duo and 6 loose damask iron-on patches.
Select a pocket blade color:
Non-stop service for body
A generously-proportioned open-top tote that becomes softer with consistent use. Washed, cut, sewn, and finished entirely by hand in Los Angeles, completed by three sewers over five days.
—Dimensions: Body L19" H14" W6" | Handle 11"
—Body: 14 oz indigo-dyed (100%) cotton, woven in Mexico from thick-gauge yarn
—Front: fabric-backed, steel-pressed embossed wordmark
—Rear: top-stitched, triple-divided exterior patch pocket with top-corner riveting
—Interior: fully lined in reverse-side denim; a key clasp sits at top rear edge
—Patches: (2) hand-stitched on rear pocket. (6) additional loose damask patches included, to be ironed onto tote or any heat-safe fabric based on the wearer's placement preferences.
Good For
- the essentials: wallet, keys, phone, pen
- 15 in laptop
- jumbo water bottle
- a book, or an ambitious stack
- to-go snacks, or a full picnic spread
- 10-15 lb dog, treats encouraged
- gym set + sneakers, plus a second outfit
- airport gate-to-gate survival
Not Good For
- black tie events
- emotional baggage
The Denim Carryall features two hand-stitched patches. Loosely included are 6 additional iron-on patches, intentionally unapplied so the wearer can make the tote (or other item) their own. Application instructions below:
1. Use a clothing iron and set the temperature between the cotton and wool settings, with no steam.
2. Place patch on the Denim Carryall, or any heat-safe garment, and press iron down firmly for 3–5 seconds.
3. Allow to cool for at least 30 seconds before testing the patch. Depending on the fabric, the temperature or application time may need slight adjustment.
Note: Application to special or fine fabrics, such as velvet and silk, is not recommended. Heat-safe fabrics (cotton, canvas, and linen) work best. Please use your own discretion.
Washing:
Machine wash in cold water with like colors. Avoid bleach and any detergents and softeners with bleach additives.
Drying:
Line dry to avoid potential risk of the self ironed-on patches lifting. If not applying the loose damask patches onto tote, tumble dry low.
Tote box: 100% cardboard
Tote tissue paper: 30% recycled materials, 70% acid-free virgin pulp derived from responsibly sourced wood and printed with soy-based ink.
Patch envelope: 100% responsibly sourced FSC-certified paper
